China's Fitness Revolution: ukusuka Ukuxelisa ukuya kwimvelaphi

Ukunyuka kweTshayina, izigidi ezingama-300 zodidi oluphakathi zikhuthaze inguqu kwibala lempilo nempilo entle kule minyaka mibini idlulileyo, oosomashishini begxalathelana ukukhawulelana nemfuno, ngakumbi kubaboneleli bezixhobo zempilo.

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Ngelixa, ukunqongophala kwemvelaphi, kubonakala ngathi yingxaki eqhelekileyo yezixhobo zokuzilolonga zaseTshayina.Ukulinganisa kulula kwaye kufuna utyalo-mali oluphantsi kodwa inzuzo elungileyo, ngelixa i-Originity inokufuna uphuhliso lwexesha elide kwaye ichaphazeleke emngciphekweni omkhulu.

Kwinkqubo yokuxelisa, umgangatho uhlala ungalingani.Kwiimpawu ezininzi zelizwe, bakopa ngokupheleleyo iibrendi ezifana neTechnogym, Lifefitness, Precor njl, abanye baye benza utshintsho kunye nophuculo, ngelixa abanye benza ukuwohloka.

"Kukhokelela ekwakhiweni kwe-homogenization, uninzi lweempawu eziphezulu zixelisa kwiimpawu zamazwe ngamazwe kunye neempawu, i-medium ilinganisa ukusuka phezulu kwaye iphantsi ixelisa ukusuka kwi-medium.Uya kubona uyilo olufanayo okanye imisebenzi efana nabazalwana abazalwe ngamawele, ngoko kuya kubaluleka ngakumbi ngexabiso kunye nomgangatho kwisigqibo sakho, ufuna ibhalansi yobudlelwane phakathi kwexabiso kunye nomgangatho kwaye kuya kukubhidanisa ukuba kutheni ungakhethi uphawu oludumileyo olunomgangatho olungileyo. xa kuvela iingxaki.”utshilo uMichelle Li, iCEO yeSunsforce Fitness.

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“Ukutshintsha kunye nohlengahlengiso, abavelisi abanakuphila ngokuxelisa.Thina, ngoku i-60% ukuya kwi-70% yeenzuzo zethu zivela phesheya, iphethini yemveliso okanye i-OEM kufuneka itshintshwe ngokukhawuleza, kwaye sigxininise ngakumbi kuyilo, uyilo, imveliso entsha ye-R & D kunye nokuthengiswa kwe-intanethi kunye ne-intanethi "

“Ngaphandle koko, sifuna ukwakha ibhrendi yokuqina komzimba kunye nolona hlobo lwezemidlalo luphezulu eTshayina, kwaye siyenze isicwangciso sexesha elide ukuba sikhawulezise."Utshilo uMnu. Zhao Yong, uSekela Mlawuli woLawulo lwezeMidlalo kaRhulumente.

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“I-SUNSFORCE luphawu olungaphantsi lwe-Qingdao Juyuan Fitness Equipment Company enamava angaphezu kwama-20 eminyaka yokwenza iimveliso zempilo.Sinenkxalabo malunga nophuhliso lwexesha elizayo kwaye sinqwenela ngokunzulu ukuhlangabezana nentsingiselo yemarike. "

Ngaphezu kwe-10% yabasebenzi bethu ziinjineli kwaye utyalo-mali lwe-R&D luthatha i-10% yengeniso yethu yonyaka.I-SUNSFORCE intsha, kodwa sinqwenela ngokwenene ukwakha uphawu lwesizwe lokuqina olunokuba nebhongo ngomgangatho kunye nenkonzo yalo, sinqwenela ukwenza imveliso igqibelele kwaye ibange igama elithi "Yenziwe eTshayina".Kutshanje, sisanda kuba nePatent ye-Commercial Treadmill, iPatent ye-Pec Fly/Rear Delt, iPatent ye-Elliptical, ifikelele ngokupheleleyo malunga ne-17 yemodeli esebenzayo patent, kunye ne-14 ipatent yoyilo.


Ixesha lokuposa: May-05-2022